[57], The Reebok Ventilator, a line of lightweight athletic shoes with vented side panels, was first introduced in 1990. [14] For pioneering the use of spikes, the company's revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport. Around that time, Reebok, as it slowly began to lose its contracts to make sports uniforms and apparel to professional sports leagues and college teams (its last uniform rights contract, with the NHL, ended in 2017) began repositioning itself as a largely fitness-oriented brand, just as it had been during the 1980s and early 1990s.

[92], On December 2, 2014, the Ultimate Fighting Championship (UFC) announced a six-year deal with Reebok, which began in July 2015. [24] The delta symbol represents the three pillars of positive self-change including mental, physical and social, as Reebok increases its presence in the fitness industry with yoga, dance, aerobics and CrossFit.[26]. [67], In 2018, Victoria Beckham being a long-term design partner with Reebok launched her first collection inspired by Shaquille O'Neal. [88], From 2002 to 2012, the company held the exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline clothing and caps, and onfield football footwear (marketed as NFL Equipment) of the teams of the National Football League (NFL). The headquarters also had to issue an apology. Fireman was working for team sports and negotiated a deal to license and distribute the Reebok brand in the United States. Eligible for Free Shipping. Through the merger and acquisition of Adidas International, Reebok is no longer listed as a corporation in South Korea. [97] Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company. [50] In 2011, Reebok debuted the CrossFit delta symbol on the brand's fitness apparel line. The clothing line includes t-shirts, hoodies and pants among other items.

[18][23], In 1986, Reebok switched its logo from the Union Jack flag it had since its founding, to the Vector logo - an abstract Union Jack streak across a race track - which mirrored the design of the side flashes of its shoes[24][25] The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL.
[63] The company has also partnered up with Les Mills and CrossFit to produce more fitness apparel, footwear, and workouts. [86], In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was taken over by parent company Adidas in 2011. [55] Following the aerobics trend from the 1980s to early 1990s, Reebok also released workout programs called Reebok Step beginning in 1989. CCM became Reebok-CCM Hockey in 2007. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium.

[23] Fireman bought the English-based parent company in 1984.
[14] After his ideas progressed, he founded his business 'J.W. [27] By mid-decade, Reebok's sales were about $1 billion. [19] Step aerobics peaked in 1995 with 11.4 million people exercising in that style. [52] although the Delta would continue to be used on certain fitness equipment and apparel lines. All customers get FREE Shipping on orders over $25 shipped by Amazon. [35][36] Yankowski stepped down one year later to accept an executive position at another company. [47] Following the acquisition, Adidas replaced Reebok as the official uniform supplier for the NBA in 2006[24] with an 11-year deal that includes the WNBA and replica jerseys and warm-up gear. [17] The company began distributing shoes across the Union Jack flag which were worn by British athletes. The footwear collection was released as a men's basketball shoe and the world's first fully adjustable fit controlled with manual air allocation. [40] The deal also added the Reebok vector logo to the 2004 U.S. Olympic basketball team's uniforms.

[102], The Reebok Foundation operates the "Build Our Kids' Success" (BOKS) program to provide US schoolchildren with physical activities before the school day. In November 2016, Reebok announced it would be moving its headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. Poshmark makes shopping fun, affordable & easy! The company also has additional regional offices located in Panama City (Reebok Latin America), Shanghai (Reebok Shanghai International Commerce Centre), Singapore, Taikoo Shing, and Toronto. [81] Manchester United winger Ryan Giggs has also done "I Am What I Am" commercials.

The Step was evaluated in physiology trials undertaken by Drs. Reebok moved most of its hockey equipment lines to CCM after 2015. [54] In 1984, the shoe accounted for more than half of the Reebok sales. Reebok phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. [43], In 2003, Reebok also became the official uniform and apparel provider for the Canadian Football League, which took effect in 2004. The agreement included Reebok footwear and clothing integration into Les Mills' fitness programs and media marketing. At the time of the article, Dhoni endorsed more than 20 other brands in deals that were cumulatively valued at US$23 million.[77]. There's a problem loading this menu right now.

[68][69], Reebok sponsorships include individual professional athletes,[70] and the Portugal national basketball team. The company has released numerous notable styles of footwear including the 1982 introduction of the Reebok Freestyle that was manufactured and marketed for women. [15] The name is Afrikaans for the grey rhebok, a type of African antelope. [41] Later in 2001, Jay Margolis was named as Reebok's president and COO. [45], In August 2005, Adidas acquired Reebok as a subsidiary, uniting two of the largest sport outfitting companies, but maintaining operations under their separate brand names. Rbx Best Promo Codes - Find Coupon Codes. Several other English clubs, such as Liverpool F.C., had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. The company hired filmmaker Errol Morris to produce a series of 30-second commercials that aired during the 2006 NFL season. [5][6][7] Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. [66], In 2017, the UFC announced the launch of a new collection under the name Fight Night Collection that includes an upgraded version of the Reebok-branded apparels. [91], Reebok held the rights to produce the on-ice "EDGE" Uniform System, performance clothing and training footwear of the National Hockey League (NHL) in a 10-year agreement from 2007 to 2017.

[51], In 2013, Reebok announced another fitness partnership with Les Mills, a group fitness and team training program in eighty countries in more than 20,000 studios. Reebok first entered the South Korean market in 1987 and has since been making substantial revenue in South Korea.

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