5 CONCLUSION & RECOMMENDATIONS [2] Consumers can purchase PepsiCo products from supermarkets, mini-markets and grocery stores of various formats, restaurants and fast food restaurant chains. These are product, place, price, promotion, process, people and physical evidence. Also find out the avg. 1. According to Drucker, “ Both the market and the distribution chennels are often more crucial than the product.” They are primary and the product is secondary. The distribution system creates value added to all most all products. 2. Business Strategy

2 RESEARCH METHODOLOGY The history of soft drinks can be traced back to ancient times. It was based on the theoretical and practical knowledge gained by the survey. Research Methodology 4 Products belonging to PepsiCo portfolio are consumed about one billion times each day in more than 200 countries and territories. Hypothesis 5 SURVEY RESULTS 13 3.

Project report Moreover, the report contains analyses of PepsiCo’s business strategy, leadership and organizational structure and its marketing strategy. Therefore, all points that do not relate to academic needs of business students are left out.

PepsiCo portfolio comprises 22 brands including Pepsi-Cola, Tropicana, Gatorade, Mountain Dew and Diet Pepsi and each brand belonging to PepsiCo generated at least one billion USD in retail sales in 2015. Moreover, the report contains analysis of PepsiCo’s leadership and organizational structure and discusses the issues of corporate social responsibility. Introduction

Brand loyalty of generation Y to the Pepsi-Cola brand Summary, DISSERTATION REPORT Moreover, the report contains analyses of PepsiCo’s business strategy, leadership and organizational structure and its marketing strategy. 6.1 7Ps of Marketing 5.5 Environmental Factors The marketing activities of SMV beverages are good but there is a need of some promotional activities. Submitted to: Submitted by: PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL (Project2 Part2 Brand Equity Measurement) For Frito-Lay, Market Research Report Proper strategy should be formulated, and for this a pulse of the market should be taken consistently, since there is no independent market research agency, so time to time research projects are undertaken and, organization is to create brand loyalty, which in return, ensures continued patronage. • To determine average weekly, Otherwise the value added to those things become in vein. B.Com (Hons. Company reports are produced to assist with academic works of business students in particular. The Cold drink industry has entered in a booming stage and is now available everywhere. A COMPARATIVE STUDY OF COCA COLA AND PEPSI under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. PESTEL Analysis The parameters which enabled us to arrive at, INDEX Porter’s Five Forces Analysis Project Guide, CHAPTER III 8.1 Primary Activities Research Objectives 4 Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum. 2|Page
6.3 Marketing Communication Mix However, it is important to note that the sales of these accessories account for only a small fraction of the total revenues.

It can also be defined as a systematized effort to gain new knowledge. 11. 7. Pepsi cola is a brand known for reinventing itself with its various logo changes. PepsiCo products are sold in more than 200 countries and territories around the world. REASERCH METHODOLOGY Research in common refers to a search of knowledge. Place. Pepsi Leadership Change. Interpretivism (interpretivist) Research Philosophy. SR.NO. Reports are intended to be used as guides and sources of secondary data for reference purposes.

SURVEY 11

Summary of Background 2 2. The company increasingly focuses on fast-food chains in order to achieve a greater level of market penetration. Pepsi Cola Appendix 1 11 Pepsi has a worldwide reputation in the business world for being an efficient company for fostering effective leaders that have contributed not only to the success of Pepsi, but also have fundamentally transformed many businesses and various industries. Mrs. Joity Tomar Ronak Gupta Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). • Changing consumption pattern Introduction Marketing Strategy The main aim of this research study is to analyze the soft drink preferences and drinking habits of soft drink of people of different age, sex, education and income groups in the city. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. References 10 PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Although, PepsiCo senior management led by Chairman and CEO Indra Nooyi does stress the direction of the strategy towards healthy products, the majority of products within PepsiCo portfolio are beverages high in sugar and food and snacks high in salt.

We will send the report to you as an e-mail attachment shortly. SWOT Analysis In 2015 alone, more than 5,000 Subway locations were added to its customer portfolio across Canada, the UK, the Netherlands and India.[3]. After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you entered when specifying bank details. In total, PepsiCo portfolio comprises 22 brands and each of these brands have generated at least one billion USD in retail sales in 2015. PepsiCo Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo. 5.1 Political Factors 4.3 Opportunities

Objective

Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. 10.2 CSR Criticism Inbound logistics. expenditure (weekly). “A study to understand market acceptability of Pepsi Atom” _______________

PRAXIS BUSINESS SCHOOl Conducted by 5.2 Economic Factors The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo. If you have any difficulties with downloading reports you have purchased pleasee-mail usthe details of your purchase. PepsiCo pricing strategy is market-orientated and price levels in each market reflect a set of factors such as competitive environment, demand for the product, customer purchasing power and others. The case study narrates different phases of the business that occur in a diverse product portfolio. PARTICULAR PAGE NO. As there is a proverb that says, “ FAR FROM EYE, FAR FROM HEART”. • Company directly supply the product to retailers. Recommendations, Figure 1 Revenue distribution in international markets The report is downloaded in PDF format.

PepsiCo 7Ps of marketing comprises seven elements of the marketing mix.
PepsiCo Value chain analysis. The company has been acknowledged as the Number One contributor to retail sales growth in the U.S. in 2015, generating more growth than the next 15 largest food and beverage manufacturers combined.

PepsiCo 7Ps of marketing comprises seven elements of the marketing mix.

People often confuse soft drinks as just sodas.However,any beverage that does not have alcohol or dairy, product called Pepsi Platinum for the company, PepsiCo, in Phase Two. Ancient societies believed that bathing in natural springs and dirnking mineral waters could cure diseases. The report also discusses the issues of corporate social responsibility.

APPENDIX PepsiCo sells a wide range of beverages, foods and snacks under 22 different brands that include Pepsi-Cola, Lay’s, Mountain Dew, Gatorade, Tropicana, Diet Pepsi, 7UP, Doritos and other internationally famous names[1]. )III, levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. 6. 4.2 Weaknesses This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. • Status consciousness PepsiCo Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo.

4 RESEARCH FINDINGS The objective of this project was to find out the brand equity of Pepsi . The use of online sales channels by PepsiCo is limited to brand-related accessories, drink gears and a limited range of other products related to specific brands. Increased competition from Snyders. Segmentation, A Primary Activities. Executive Summary


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