She’s one of the best, most exciting and well-known women college athletes in the country. No non-conference or conference schedule has been released at the time this article was published. And she is expected to go No. A former college basketball player herself, Darvin studies gender equity in college athletics. This next shoe hits a little closer to home. 1 overall pick, Sabrina Ionescu, signed a multiyear endorsement deal with Nike. On Friday, Ionescu signed an exclusive multi-year marketing deal with Nike: Breaking: Sabrina Ionescu signs with Nike @brkicks @nyliberty's Sabrina Ionescu details rehabbing from injury under unprecedented circumstances. even though her jersey sold out in a day. Former Oregon and college basketball superstar Sabrina Ionescu, who signed a contract with Nike following her epic four-year career at Oregon, has gifted the current Oregon team with a custom pair of Nike Air Zoom’s that Ionescu was going to wear in her first year in the WNBA. So that’s $34,000 just from that one run. The debate around NIL legislation is about so much more than giving men’s basketball and football players a chance to earn money. Ionescu underwent a 'minor ankle procedure' to remove a loose bone chip. This is finally the time for Wilson to get his due. The fact that merchandise often sells out quickly when it does get made is a credit to the athletes. “I actually think women have the most to gain from this NIL legislation,” Darvin said. Darvin studies gender equity in college athletics, The 5 most intriguing ACC-Big Ten Challenge games, Western Illinois’ Final Four run in Year 25, continued, The start of Western Illinois’ NCAA tournament run in Year 25, continued, The start of Western Illinois’ NCAA tournament run in Year 24, continued. “You have to remember, the WNBA is the toughest professional league to make in this country, and there aren’t enough roster spots for all people. What could they potentially command? Apparel companies don’t think it’s going to sell so they’re not investing as much.”. Here’s what left him empty-handed. Ionescu’s Oregon jersey sold out in a day, after all, and most schools don’t produce women’s basketball jerseys. I talked to Dr. Lindsey Darvin and Kristi Dosh about these questions to learn more. Get all the sports news you need, direct to your inbox. Legislative changes might allow college athletes to finally cash in. Dosh agrees with Darvin that apparel companies could do a better job of anticipating the demand created by women athletes. “I know this is picking up even more now that Twitter is streaming some of those games, but great players go from playing in conference championships, which are highly televised, and the NCAA tournament, which is highly televised, and players become household names, even for a few weeks at the very least. So I think there’s that general bias and prejudice towards women athletes. Darvin is an assistant professor of sport management at SUNY Cortland. How much they can make from jersey sales, however, depends on what sort of inventory is produced. “It’s definitely driven by the apparel company, not by the university,” Dosh said. Ionescu wasn’t able to wear these shoes during her inaugural WNBA season after she suffered a season-ending ankle injury in just her third game. The 2020-21 Ducks are gearing up for the season to start on November 25. Making an accurate assessment of what an elite woman athlete might earn under relaxed NIL rules is difficult, in part because we still don’t know exactly what the marketplace rules are going to be. The team has several colored shoes and multiple styles of each from LeBron James, Kevin Durant, Kyrie Irving and Kobe Bryant. Don’t look now, but the Steelers are kings of the NFL. “So in this piece for Forbes, I talked to four major social media marketing companies,” Dosh said. Sabrina Ionescu, the number one pick in the 2020 Women’s National Basketball Association (WNBA) draft, has signed a multi-year endorsement deal with US sportswear giant Nike. Fresh off being the No. If you don’t totally fine but just wanted to pay tribute to you guys as a team…”, Got a gift from the today Thank you, @sabrina_i20!#GoDucks x @Nike, @sabrina_i20 x @Nike, New kicks, who dis? A lot of the discussion about changing Name, Image and Likeness (NIL) legislation has centered on elite male athletes like Chase Young and Tua Tagovailoa. 2020 is the year for Russell Wilson to claim his long-overdue MVP award. almost every day" to sign with the company. Playing in New York will certainly benefit Ionescu's marketing potential, but she has already proved capable of transcending market size by making herself a superstar in the sports world at Oregon. Currently, it can be a challenge to even find merchandise for WNBA and NWSL players, and even for the World Cup-winning USWNT. Undoubtedly, once current NCAA policy changes — either internally, or by legislative force — football and basketball players will be able to earn significant sums of money. “The responses I got were that YouTube is going to be the most advantageous place for student-athletes to be from a money perspective,” Dosh said. According to Darvin, exposure has a lot to do with that. Will Nike gift Ionescu with her very own signature shoe line sometime in the future? And having a relationship with Phil Knight and being a Nike athlete for the last 10 years of my basketball career is also appealing. Obviously I have a good relationship with Steph (Curry) and so hearing what he has to offer and the opportunity I could take that way. Nike announced its signing of Sabrina Ionescu with a Tweet, pointing out that the WNBA’s No. Fresh off being the No. Sabrina Ionescu, who earlier Friday night was taken with the first overall pick in the WNBA draft, announced she has signed a shoe deal with Nike. Dosh didn’t project earnings quite that high, but she, too, saw a clear path for athletes to make money, particularly through social media endorsements. 3 winners and 4 losers from an unpredictable Week 8 in the NFL. “Obviously wasn’t able to wear them but I wanted to make sure you guys all had the shoes and are able to wear them if you want. Everything you need to know about sports betting starts here. “I think softball’s actually the best comparison to me,” Dosh said. Elite women are less likely to become more visible by going to the WNBA, NWSL, or other leagues. How much an athlete earns off of social media could depend on a number of factors that have nothing to do with athletic performance, like what social media platform they use, and what content they produce. She told the Runnin' Plays podcast (via NBC Sports Bay Area's Logan Murdock) that the two-time NBA MVP was texting her "almost every day" to sign with the company. Women’s college athletes arguably have the most to gain by getting their name, image, and likeness rights back. She would have opportunities that are more in the endorsement space and elsewhere.”. 1 overall in the upcoming WNBA Draft. “It shows that there’s interest there if you just invest further in it. 1 overall in 2020 WNBA Draft The deal reportedly includes a signature shoe for the former Oregon star. [Note: The Duck Store at the University of Oregon declined to share how many jerseys were sold, but did say that the school hoped to have green versions of Oregon women’s basketball jerseys by mid-December. Get the latest odds, analysis, and insights at Yahoo Sportsbook. Darvin thinks apparel companies are part of that problem. Per Sports Illustrated's Kellen Becoats, no current WNBA player has a signature shoe. And how much does changing NIL rules benefit or impact them? By subscribing, you are agreeing to Yahoo's Terms and Privacy Policy, Sabrina Ionescu gifts Oregon WBB with custom Nike shoes originally appeared on NBC Sports Northwest. And then I think listening to a lot of these companies and the goals and visions that they had to have a signature shoe down the line, I was like, 'Oh, actually that would be pretty cool. In an April 6 interview with the Oregonian's John Canzano on the podcast The Bald Faced Truth, the former University of Oregon star said she was deciding among offers from Nike, Under Armour and Puma: "I've been going between Nike, Under Armour and Puma. Ionescu has a good chance of making some real money at this basketball thing in the near future. Sabrina Ionescu signs with Nike after being picked No. Sabrina Ionescu is having a pretty good moment right now. But thanks to NCAA bylaws, she’ll make exactly zero dollars as a member of the Oregon Ducks, even though her jersey sold out in a day.

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