If they’re not useful, we’re going to put ourselves out of business.”.

As a result, ActBlue, founded mainly to appeal to more liberal donors, now knows as much as any other organization does about those small-dollar online Democratic donors and how they respond to appeals. The committees pay transaction fees to use ActBlue, sometimes totaling in the tens of thousands of dollars over the course of an election cycle, but in return they benefit from a system in which ActBlue regularly runs randomized experiments to increase the efficiency of its donation forms. But for groups and campaigns that are starting up or are seeking down-ballot offices that often mean smaller budgets, ActBlue has a strong appeal. Ms. ImMasche also gives “tips” to ActBlue as part of the contribution process, which is the main way the organization supports itself (it charges a 3.95 percent transaction fee for processing each contribution).

“The Republicans have tried to start something, but their counterparts have been more in the endorsement business,” said Michael J. Malbin, the executive director of the Campaign Finance Institute and a professor of political science at the University at Albany. 09/09/19 2:26 PM EDT, Article On June 10, right-wing pundit Candace Owens quote-tweeted an Instagram video pushing the conspiracy theory and accused Black Lives Matters of being a “shell company” for Democrats via ActBlue (Owens also posted the video on Instagram, where it received well over a million views). As much as any other organization, it has made such donations easy and common — even, as some donors find, addictive. And in its early years the site often was used by candidates and committees using the “progressive” label. 11/02/20 8:52 PM EST, Video & Audio [20] In the day following the death of Supreme Court Justice Ruth Bader Ginsburg, over $30 million was donated through ActBlue, again breaking the single-day fundraising record. Votesane is a newer effort that permits donors to give their money to candidates in any party. The committee has pulled in more than $3.2 million this year via ActBlue donors. [9], ActBlue reports to the Federal Election Commission all contributors to Federal campaigns, regardless of the amount. Groups that use ActBlue pay a 3.95% credit card processing fee. Video & Audio Its stated mission is to "empower small-dollar donors". More than 445 federal committees representing candidates, parties and super PACs use the platform to raise money. “It can get addictive,” she said. [13], ActBlue raised $19 million in its first three years, from 2004 to 2007. On TheDonald.win, a user wrote that “when you go to donate on the blacklivesmatter.com website,” you are redirected to ActBlue, which means entities “donating to Black Lives Matter are actually donating to ActBlue.” That means, the user wrote, that the donations may be “just going straight to fund the Democratic presidential campaign.”.

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